It’s been a while since I did one of these not sure why. I know part of it is not knowing how useful people find it and part is balancing food blogging with giving people tips and tricks on how to create their own food blog or online business. However, in the interest of transparency and teaching, away we go. For those who care about the business side of running a food blog, stay tuned.
August was our best month by far (although since then we have really taken off ). We crossed the $3k mark for the first time and managed to grow traffic by a large amount. Although if you read our guest post on Food Blogger Pro you’ll know that we have since tripled that 🙂
The reason I started doing these income reports in the past was to have a good way to keep track of all that was going on behind the scenes of ASPC. I like the idea of holding our team accountable as we grow this site into what we think it can be. Whether that’s adding video, improving content, or technical improvements, that might benefit everyone that comes here for Lacey’s great recipes.
If you want to check out the old reports, you can here.
FYI, we are an affiliate for some of the below links. All these suggestions are based on our experience and extensive research.
Growing The Meal Planning Service!
One of our goals in making this a long term, viable business is to create a few different recurring revenue streams. For a long time, we had talked about how to make a meal planning service. This was something that people kept asking for. Whenever we surveyed our audience, 40-50% of people who responded asked for one.
So last December, we launched our first recurring service and the launch went very well. Then, over time, we kind of dropped the ball from a growth perspective. While Lacey has been making tons of great recipes and created grocery lists and meal plans for everyone that was already inside the service, we never really focused on improving the growth part of this.
So, in July and August, we really stepped up our game. We had a sale in July and then created some email autoresponders as a way to try to increase the number of people who visit our sales page for No-Fail Meals. The sales page has converted at a little over 1% so we are starting to A/B test and see how we can improve that rate as well as generate more qualified traffic to that page to get more sales that way, too.
The Future Of No-Fail Meals
Long term, we want to make this service as flexible as possible so people can pick how many meals they want exclude things they don’t, like rate meals, etc… One of the recent features we were able to add was an archive so people have access to old meal plans and grocery lists so they can reuse them. We have a ton planned here going forward so it will be cool to see how much this grows.
More Site Records
August was also a record traffic month for us. One of my goals for this month was to get out there and market a little better. This included being more active in food aggregator sites (like Tastespotting and Foodgawker), Pinterest, podcasts, etc… We will see how well this does for us going into the holiday season as that is usually are largest time. But, even without the cold and the fall, August was still massive.
August had a ton of referral traffic which we weren’t sure if we could maintain once it died down but was still useful for August.
Top Traffic Sources
Most of our traffic came from Google but Pinterest and referral traffic is catching up to it.
During the summer, Peach Jam always does well for us and, lately, we have seen a lot of traffic to the Healthy Chocolate Zucchini Bread as well as our Banana Nut Muffins post. A lot of the posts to which we added video to recently and redid photos and updated content have started to improve, too.
August 2015 Income Report
Finally, onto the income report.
- Meal Planning Service: $498.60
- No Fail Cookbook: $186.20
- Healthy Kid’s Lunch Makeover: $36.00
- Blogher: $446.26
- Google Adsense: $63.20
- Social Reality: $59.40
- Gourmet Ads: $12.29
- Lijit: $122.43
- Amazon Affiliate: $86.83 (this mostly comes from a post on the best kitchen tools Lacey uses)
- Scribe Affiliate: $0 (I did a post on Food Blogging SEO and how we use it to grow ASPC )
- Market Samurai Affiliate: $0 (I did a post on Food Blogging SEO and how we use it to grow ASPC)
- Thesis Theme: $0 (we have a post on setting this up here)
- Bluehost Affiliate: $0 (we have a post on setting this up here)
- Youtube Channel : $20.35
- Swoop :$107.94
- Sponsored Videos/Posts: $400.00
- Contributor: $967.52 (Lacey and I started contributing to other sites in our marketing push and some of them generate extra revenue)
- Total: $3,007.75
So, best month ever which was really cool! The Healthy Kid’s Lunch Makeover didn’t do as well as we thought, but it was a passion project for Lacey so that was really cool to finally do. Starting to see ad revenue picking up and we are moving to start using AdThrive in the upcoming months so that’s cool and should help with the ad revenue.
Thanks So Much
Hopefully, all these numbers will help you to improve your own revenue streams on your blog or even start one yourself. We know that this wouldn’t exist without everyone supporting this blog. Thanks so much for sharing, commenting, and supporting us and this blog. We really appreciate everyone.
-Till Next Time