Hey everyone, it’s Dustin again. Each month, we are going to look back at our income from this blog for the month, sharing everything we have tried and are trying to accomplish. I originally got the idea from Pat Flynn over at Smart Passive Income and really liked it because it makes everything really transparent. This is our second Income Report (you can find the first one here: January 2014 Income Report).
A few quick notes before we dive into the good stuff…
FYI, we are an affiliate for some of the below links. However, all these suggestions are based on our experience and extensive research.
ASPC Newsletter Starting Back Up
To start with some good news, we have started the ASPC Newsletter back up. After a hiatus, we decided to start this again. So, if you want to get the FREE cookbook, recipes, cooking tips, ASPC updates, etc., you can go to our subscribe page here. We have also added an option at the end of each blog post to subscribe as well. They all look something like this:
[ois skin=”ASPC Page”]
We are testing a few versions of them to see which one does the best (measured by number of subscriptions). We are also experimenting with different text inside the opt-ins. I will talk about the results in a later income post.
ASPC Recipe Pictures and Format Updates
Some more exciting news: We are redoing some of the older, higher traffic posts with new pictures and better recipe formatting. You can read more about it here. Our first redo is the favorite Pan-Roasted Salmon. Please check it out and let us know what you think. The more feedback we get, the more we can improve the content and recipes here at ASPC. The new recipe format means you can also rate the recipes when you leave a comment.
February Traffic Patterns
In these monthly look-back posts, I think it is helpful to dive into some of the traffic patterns we see. I wish I had done this from the beginning because it would be easier to do some comparisons. February was actually a little on the light side for us as far as traffic goes. I attribute the lower traffic numbers to a couple reasons: (1) February is historically a slow month anyways, and (2) We were switching over to the new server, WPEngine. We are usually between 80k-100k visitors per month but, with the short month, it also makes sense we would be lower. For March, we are already on target to hit 80k. Plus, we have been generating a bunch more content so that’s good for traffic.
Google and Pinterest are still our top two traffic generators. We are hoping that building up our Facebook and email communities will help spread this out a bit. We also saw a good increase from foodgawker and a giant increase from tastespotting. This really shows how generating good content with pretty pictures is really important for a food blog.
We also took a look at the ups and downs of the month. We still see that Sunday is the highest traffic day, in general, and that Friday is the worst day from a traffic perspective. Looking further into this, it seems like a lot of Meal Planning is done on Saturday and Sunday which means looking at recipes and doing shopping. We are looking into ways to use this information, like incorporating meal planning help, etc.
February 2014 Income
- Google Adsense: $146.26
- ContextWeb: $25.18
- Easy Weeknight Dinner eBook: $2.99
- Amazon Affiliate: $2.73
- Bluehost Affiliate: $75.00
- WPEngine Affiliate: $150.00
- Thesis Theme Affiliate: $28.71
- Total: $380.50
Our main source of income currently comes from AdSense, but February was a low month. However, adding our affiliates to the Resources page and talking about our experiences with them gave us our first significant affiliate income.
February was a much better grossing month than January. A sneak peak into March shows that we have made an improvement in ad revenue and have a few affiliate sales.
Please give any feedback on these income posts in the comments. Also, let us know what tutorials you would like to see or any traffic information you want in these posts.