Woot! Woot! 2016 is almost over. It’e been a crazy year for us, with a lot of ups and downs. Lacey and I accomplished some pretty cool things with A Sweet Pea Chef this year :
- Highest revenue year ever far exceeding our original goal of $100k this year.
- We launched our first challenge (the 21-Day Breakfast Challenge) which went very well 🙂
- A Sweet Pea Chef went over 4.5 million pageviews for the first time!
- I quit work and now focus full-time on the business (Probably the biggest and coolest announcement)!
- We sold our house which allowed me to quit in the first place. A scary and awesome experience.
This year has been pretty good to us and we are super thankful for the for all the awesome support everyone has given us over the years.
Next year is right around the corner. I can’t believe that 2017 is almost here already. Behind the scenes we are working on finalizing all our goals but I wanted to hit on some of the core highlights for what we hope to accomplish.
Automate Recurring Sales Funnels
One of the biggest goals I have for the 2017 year is to automate and improve our sales funnels. In fact if I had to choose just one goal for the entire year this would be it. This will include:
- Better optin rates
- Better intro offer conversion rates
- FB Ads that atleast break even
- Better email sequence and onboarding
- Better upsell rates to our core offer(s)
We are super amped for the plans we have for this area for A Sweet Pea Chef and feel like this will really be the main driver in meeting our revenue goals.
Version 1.0 Meal Planning Service
One of the things we really want to accomplish for the business is to build out some tools for A Sweet Pea Chef. Specifically, we think that our meal planning service is super valuable and if we could turn it into a customizable software then we could really up the benefits of the product.
So our goal for the year is to develop a version 1.o of the service.
This whole process is a few parts:
- Improve the funnel and get more people into the service
- Generate enough revenue to hire a developer to work on this project
- Launch the product probably in Q3/Q4
We are working on what this looks like in more detail but we really want the service to fund the building of the product so we aren’t really investing anymore time or money into it until it generates what we need.
MTYB First Courses
We want to offer a couple of courses on Married To Your Business. These are going to be things that go well with our video workshops. After the last workshop we offered a couple of courses as bonuses that we are working on right now 🙂
The first is a course on How to Get a Sponsored Post which will go out in January and after that we will be releasing a Course on Growing Instagram.
How To Attract Sponsors and Use Video To Gain Partnerships
We’ll dive into how to reach out to brands, the right way to send emails, how to negotiate, how to stay true to your brand, and how to leave a lasting impression that will make brands want to work with you again and again.
We’ll teach you how to explode your Instagram growth and engagement, market yourself as an influencer, and start generating revenue from sponsored Instagram posts. This course is going to be designed to cover how we took the Sweet Pea Chef Instagram account and grew it from 49 followers to over 112k in just over 2 years.
I usually set revenue goals before the year. Although they are usually, really loosely created.
Last year I wanted to hit 100k in a year. I knew this meant that we could afford to keep Lacey and Sean fulltime if we would get to that number.
This year with the advice of our business coach we are creating a few tiers for our goals. Good, Better and Best. The good goal is mostly a minimum target for feeling like the year was successful.
This year my “good” goal is $150k in a year. This would mean two years in a row over $150k which I think itself is a good goal. This shows consistency and also allows me to focus on the business rather than looking for work.
Our “better” goal is to generate $200k in revenue. This tier is important to me since it shows growth in the business by reaching a level we haven’t seen before. Plus, it allows us a lot more flexibility and goes a long way to creating the income I had when I use to be an employee. it also allows us to reinvest some back into the business and hopefully push it to new heights.
Finally, our “best” goal is $250k in revenue. This would keep our trend of almost doubling our business every year. Which would be great growth and would really go a long way to stabilizing the business long term.
For our each of our goals we mapped everything out in an google sheet to show us what we need to do in order to be successful. We broke everything down into two categories. Everything that is ASPC related which is obviously the bulk of our business. The other chunk is fleshing out the MTYB piece which is just getting started and not nearly as defined of a business.
Good – $150k
This is the high level look at our $150k Target. The way I break it down is into a few pieces. The stuff on the right is all the easily projected. This is either booked already or very easy targets that repeat year over year like ad revenue for ASPC. So we start the year with around $85k already pretty easy to count on.
If we want to hit our $150k goal we need to do a few major things.
- Generate more sponsor revenue and contract work
- Grow our MPS offering
- Improve our funnels like I mentioned before
Better – $200k
This is really my main target. If we accomplish anything with the business this year I want it to be this. That means we made the progress we need to in order to clean up some debt and undo some of the financial damage I did in order to quit my job.
It also means we started really growing our MRR which is really important to reducing the stress around these here parts.
Most of this is just a 1.5 times for these line items but there are a few exceptions.
- We don’t really want to grow the contract work a whole lot. When we do too much of this it makes it hard to really grow our business.
- There is a new item for Ad Revenue Growth here. This is extra ad revenue that what we are currently expecting. This happens with more traffic.
Best – $250k
This is the best plan we have. It mostly consists of generating a little more traffic and sales across the board just like the other plan but a slight increase over it. Then it also has 2 main things we are focusing being even more successful.
- Really get the funnels improved both conversion rates and cart valuations
- Improve MPS so it starts generating more MRR
I also dive into each of these things further and break down monthly projections of each piece that makes these up so I can get a real good estimate and have accurate projections. That way we aren’t just throwing numbers out there that have no real meaning.
Being a healthy food blog we go to the gym regularly. Usually 6-7 days a week. But even we have our slip ups. In Q4 of this year it feels like we always have things getting in the way so we are going less often and then when we go usually getting distracted.
My goal is to get back on track of going every day and eating healthy.
The rest of the day just seems to be much better when I already have a good workout in and feel good about what we are accomplishing.
I am working on some good ways to measure this goal but for starters I know I’d like to get back to my old routine of 4-5 exercises rather than 3 per day and planning out my meals better. I usually see the gains (or losses) I want when I always have my session and food planned our ahead of time.
One of the things I really struggle with is maintaining balance. I usually am all in with the business no matter what I am doing. Wether thats going on vacay with the kids and thinking about the business or working more unproductive hours just to be working on it.
One of my big personal goals this year is to really focus in on the one thing I am currently doing.
When its work focus on work.
When its family really give them the attention the deserve and allow my self to relax and enjoy their company 🙂
What’s are your goals for 2017? Let me know in the comments. Good Luck this year!