I am trying to catch up on these here income reports. Especially since I know everyone wants to see the large one I talked about on Food Blogger Pro a while ago. Don’t worry, that one is up next. One of the struggles I have when writing these reports is when to stick what income. Basically, a lot of our income has weird timeframes – typically, we earn revenue from ads during a month but won’t see that for 30 days, 45 days or sometimes as long as 60 days later. Recently, that same thing has been true for some of our sponsored work. Make a video and do the work in one month, post it in a different month, invoice it, and receive payment way later. So, with that said, I decided to report the income as we invoice it, rather than when we do the work or when we receive the revenue. This is kind of like how the ad revenue works.
Basically, what this means is that instead of our first 10k month being September, it is actually in October even though we got paid in November. I know super confusing lol. Such is the business of running your own business.
September was, again, a record income month and a solid (but not record setting) traffic month. We crossed the $3k mark again which was great and started to prep for the Fall which is always our craziest time of the year. Good and Bad 🙂
The reason I started doing these income reports in the past was to have a good way to keep track of all that was going on behind the scenes of ASPC. I like the idea of holding our team accountable as we grow this site into what we think it can be. Whether that’s adding video, improving content, or technical improvements, that might benefit everyone that comes here for Lacey’s great recipes.
If you want to check out the old reports, you can here.
FYI, we are an affiliate for some of the below links. All these suggestions are based on our experience and extensive research.
Switching our Ad Network!
September was a huge month for us because it started a lot of changes we have been planning for a while. We started using AdThrive rather than managing all the ad networks ourselves. I was hoping this would accomplish two things. One, free up my time to focus on other stuff. Whenever I have to deal with technical stuff, it means I am not planning SEO or content. Or even working on my other business goals. Two, I was hoping to get an expert in to look at our setup and generate more revenue from it. Right off the bat, we saw an improvement and, so far, our CPM’s have just gone up from here. Another positive has been the amazing support that AdThrive provides. Have to say they are top notch – we definitely recommend them.
Use Multiple Channels
One of the things we have learned along the way has been to try and repurpose content in as many ways and places as possible. So, we try to use our videos on Facebook, Youtube, AOL and now even on iTunes.
By getting this content out everywhere, we grow our brand and increase the awareness of the show :). Plus it makes our work go farther so we get the most out of all the content we create.
In September, I also started to write more blogging posts to try teach how we started generating our revenue and traffic for new bloggers. The SEO post I did last year was such a big hit that I created this one on Food Blog Monetization. This post goes into detail with examples from ASPC about how one can turn their food blog into a business and generate revenue from it.
September wasn’t as large as August since the referral traffic died down and a couple of our summer recipes seemed to die down, too. Still, overall, one of our higher months. And, if you compare to last September, we grew by about 60% which is awesome :).
Top Traffic Sources
For September, most of our traffic was from Google again. The referral traffic died down a little which is the main difference between August and September.
During the summer, Peach Jam always does well for us and you can see it has started to fall off lately. Roast Beef starts to pick up again this time of year and same with Lobster Bisque and other fall/winter dishes. September is a weird transition month for us as it isn’t cold yet but it isn’t really summer anymore.
September 2015 Income Report
Finally, onto the income report.
- Meal Planning Service: $175.80
- No Fail Cookbook: $21.00
- Healthy Kid’s Lunch Makeover: $0
- Blogher: $203.70
- Google Adsense: $5.04
- Social Reality: $7.33
- Gourmet Ads: $13.22
- Lijit: $11.79
- AdThrive: $829.90
- Amazon Affiliate: $38.96 (this mostly comes from a post on the best kitchen tools Lacey uses)
- Scribe Affiliate: $64.02 (I did a post on Food Blogging SEO and how we use it to grow ASPC )
- Market Samurai Affiliate: $71.52 (I did a post on Food Blogging SEO and how we use it to grow ASPC)
- Thesis Theme: $0 (we have a post on setting this up here)
- Bluehost Affiliate: $0 (we have a post on setting this up here)
- Video Ads (AOL/Youtube) : $685.05
- Swoop :$135.01
- Sponsored Videos/Posts: $0
- Contributor: $924.20 (Lacey and I started contributing to other sites in our marketing push and some of them generate extra revenue)
- Total: $3,186.54
Starting to see ad revenue picking up and, as we settle in with AdThrive in the upcoming months, it should help with the ad revenue. Stay tuned for next month which is the huge month I talked about over on Food Blogger Pro – so very exciting stuff going on.
Thanks So Much
Hopefully, all these numbers will help you to improve your own revenue streams on your blog or even start one yourself. We know that this wouldn’t exist without everyone supporting this blog. Thanks so much for sharing, commenting, and supporting us and this blog. We really appreciate everyone.
-Till Next Time